ABOUT
Sergio
Is a creative designer, enthusiastic researcher and tester with expertise in the creative, digital, audiovisual, and tech industries. He has worked across various sectors, including creative, digital, music, comms and technology, with a strong focus on startups.
His experience spans roles in design, research, usability testing, digital and technology consulting driven by a passion for creative and innovation. Sajad who is well known as Sergio embraces a multidisciplinary approach rooted in user-centric principles, design thinking, community engagement, research, testing and futuristic within technological frameworks.
EXPERTISE & SKILLS
Areas of Expertise
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Design, Visual Identity & Branding, UI/UX Design, Content Creation & Editing, Content Strategy & Editorial Planning
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Product & User Research, Digital Business Analysis & Data Visualization, Digital Project Management, Data Analytics, Competitive Analysis, A/B Testing & Conversion Rate Optimization (CRO), Heuristic Evaluation: (Identifying UX/UI Issues & Improvements), Accessibility Testing (a11y).
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Performance Marketing (Google Ads, Facebook Ads, TikTok Ads), Social Media Marketing & Management (Meta Business Suite).
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Critical Thinking & Data-Driven Decision Making, Adaptability to Emerging Technologies.
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Printing Press Technologies
Tools
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Photoscape, GIMP, Microsoft Clipchamp, Capcut, Google Analytics, Google Ads, Meta Business Suite, TikTok Studio, ClickUp
August 2023 – Present
Head of Design & Ads /
Alvasia Company Limited
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Head of Creative Department and Advertising Solutions, responsible for all design, creative outputs, and advertising solutions.
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Lead Designer of EACOP PS3 Lot 6 Collateral Materials and Safety Designs and KGR Regional Commissioner Office Collaterals Designs.
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Lead Creative Director of Consecration of Rev. Fr. Jovitus Francis Mwijage of Catholic Diocese of Bukoba being Bishop.
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Notable Clients: Gov of Tanzania, Ministry of Health/Public Health Education, Mwalimu Commercial Bank, ONE NAGG Group, Abemulo Contractors, Africa CDC, Roman Catholic (Bukoba Diocese), Air Tanzania +
January 2021 – Decmber 2022
User Experience, Researcher & Tester /
Twitter Spaces / Research Team
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1st Researcher and Tester of Spaces across the continent. Partnered w/ User Experience Team. Responsible for Research, Testing and Community Building for Twitter Spaces across Africa.
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Coined the term "Spacers" representing the wide community of people who host or co-host Spaces Conversation.
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Responsible Researcher of the Network Re-route Issue famously "Can you Hear Me" for African Spacers.
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Notable Key Features and Products: Co-Host Experience, Spaces Tab, Recording, Notes and Shopping
April 2021 – July 2021
Designer & Digital Lead /
TenTen Explore
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Designer & Digital Lead responsible for all design, social & digital channels management and testing of app.
October 2019 – April 2021
Creative Director, Community Lead /
MEMA Africa
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Head of Digital & Campaign Development, and a designer focusing on digital, merch and collateral and campaign assets.
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Notable Achievement: "Choose your House" (Pandemic Era) Meme recognized and used by Ministry of Health Tanzania and over 100 Celebrities.
Nomad Style
Freelance Designer & Tester /
Global
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Weplay Music
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TONSPIEL
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MMI Tanzania
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Houses by Clubhouse
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Jambo for Dev
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MIO Intelligence
WORK EXPERIENCE
EDUCATION
Secondary Education
Bilele Sec School, Bukoba Municipal / Graduated: 2017
Primary Education
Jamia Schools, Bukoba Municipal / Graduated: 2013
Hairre Kindergarten
Bukoba Municipal, Bukoba DC / Graduated: 2006